It's Only Money

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It's Only Money

Short description

The mayor of Rockhaven threw you down a hole into the Undercity. Why? Net worth too low. In this open-world simulation, you and up to 3 pals will steal, fight, and scheme to reclaim the city. Customise your rides, buy businesses, and take on the Mayor’s forces. Rockhaven is yours for the taking!

Developer
Usual Suspects Studios
Publisher
Balor Games
Release
Mon, Oct 21, 2024
Price
$24.99
Reviews
475
Positive
78%
Followers
8,905
Owners (estimated)
20K – 50K
Concurrent players
n/a
Genres
Action, Indie, RPG, Simulation
Features
Multi-player, Co-op, Online Co-op, Full controller support, DualShock Controller Support, DualSense Controller Support
Tags
Simulation Funny Action Open World Crime Driving Life Sim Third Person RPG Sandbox Heist Multiplayer Singleplayer Combat Automobile Sim Character Customization Co-op Campaign Immersive Sim Co-op Base-Building
Revenue (estimated, gross)~$473ksomewhere between $443k and $841k · roughly 20K–38K copies

Review count and SteamSpy's owner range agree well enough to narrow the estimate down to this band. Multiplied by $22.13, the average price these copies actually sold for — weighted from the price history rather than taken from the $24.99 launch price. That is 11% below list price on average. Before Steam's cut, VAT and refunds. How these numbers are calculated.

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History

11 data points since Aug 21, 2026. Gaps mean nothing changed — the value carries forward.

Revenue (est.) ~$472k → ~$473k
Reviews 474 → 475
Followers 8,911 → 8,905
Price $24.99 → $24.99
Positive reviews 78.5% → 78.1%

The revenue curve is an estimate, not a measurement. It is the only calculated series here: each interval takes the review growth of that period, multiplies it by the sales-per-review factor and by the price actually charged at the time, and adds the result to the running total. That is why it climbs more slowly through discount periods than the review curve next to it. The last point is the same figure quoted above — gross, before Steam's cut, VAT and refunds. How these numbers are calculated.

The blurred area is the rest of the history. 80 further data points reach back to Jun 1, 2023 — your plan shows the last 90 days of it. How far each series in particular reaches is written on its own chart; not every one of them goes back that far. The shape in the blurred area is decoration, not data: the figures are not in this page at all. Plus unlocks the complete series.

Lowest recorded price: $14.99 on Mar 13, 2025.

How crowded is this niche?

How full the niche around It's Only Money is — measured on the tags it leads with, against every other combination on Steam.

±?? Simulation + Funny + Action

Combinations under 15 games are left out to reduce the influence of small samples. The games below share those tags and are free to browse.

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Similar games that found an audience

Games sharing at least 3 of this title's leading tags, with enough reviews to have gone somewhere. Ranked by how much they overlap, not by how big they are. − missing and + extra mark the tags each one does not share with It's Only Money. Studio counts the titles that developer has released — the closest thing to production scale that public data allows. It is not a budget, and nobody publishes those.

Image Name Studio Shared Tag difference Price Reviews Positive Released Revenue (estimated)
Bum Simulator Bum Simulator Ragged Games 3 titles 4 − Crime − Driving + Adventure + Survival $19.99 4,510 88% Fri, May 12, 2023 $3.3m
$3.2m – $5.8m
Enforcer: Police Crime Action Enforcer: Police Crime Action Odin Game Studio 4 titles 4 − Funny − Driving + Adventure + Singleplayer $19.99 1,560 46% Fri, Oct 24, 2014 $1.8m
$1.8m – $2.2m
Tornado: Research and Rescue Tornado: Research and Rescue Sam Kennedy first game 4 − Funny − Crime + Early Access + Destruction $12.99 380 85% Mon, May 29, 2023 $203k
$90k – $237k
John, The Zombie John, The Zombie Minimal Lab first game 4 − Crime − Driving + Indie + Zombies $9.99 178 58% Wed, Nov 22, 2017 $68k
$30k – $121k
Arctic Trucker Simulator Arctic Trucker Simulator United Independent Entertainment 59 titles 4 − Funny − Crime + Casual + Automobile Sim $4.99 51 39% Fri, Oct 07, 2016 $10k
$4k – $17k

There are more like this. Your plan shows the 5 closest neighbours; Plus and Pro show up to 100 — enough to see the shape of a niche instead of a sample of it.

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