Rust

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Rust

Short description

The only aim in Rust is to survive. Everything wants you to die - the island’s wildlife, other inhabitants, the environment, and other survivors. Do whatever it takes to last another night.

Developer
Facepunch Studios
Publisher
Facepunch Studios
Release
Thu, Feb 08, 2018
Price
$39.99
Reviews
1,175,354
Positive
87%
Followers
1,335,533
Owners (estimated)
20M – 50M
Concurrent players
143,870
Genres
Action, Adventure, Indie, Massively Multiplayer, RPG
Features
Multi-player, MMO, PvP, Online PvP, Co-op, Online Co-op, Cross-Platform Multiplayer, Steam Trading Cards, Steam Workshop, In-App Purchases, Adjustable Text Size, Camera Comfort, Color Alternatives, Custom Volume Controls, Adjustable Difficulty, Stereo Sound, Subtitle Options, Surround Sound, Valve Anti-Cheat enabled, Stats, Remote Play on Tablet
Tags
Survival Crafting Multiplayer Open World Open World Survival Craft Building PvP Sandbox Adventure First-Person Action Nudity FPS Shooter Co-op Online Co-Op Indie Post-apocalyptic Early Access Simulation
Revenue (estimated, gross)~$1.7bsomewhere between $803m and $1.7b · roughly 24M–50M copies

Review count and SteamSpy's owner range agree well enough to narrow the estimate down to this band. Multiplied by $34.17, the average price these copies actually sold for — weighted from the price history rather than taken from the $39.99 launch price. That is 15% below list price on average. Before Steam's cut, VAT and refunds. How these numbers are calculated.

Waiting for Rust to get cheaper? Name your price and we will email you when it gets there.

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History

26 data points since Sep 21, 2026. Gaps mean nothing changed — the value carries forward.

Revenue (est.) ~$1.7b → ~$1.7b
Reviews 1,168,422 → 1,175,354
Followers 1,329,565 → 1,335,533
Concurrent players 143,870 → 143,870
Price $19.99 → $39.99
Positive reviews 87.1% → 87.0%

The revenue curve is an estimate, not a measurement. It is the only calculated series here: each interval takes the review growth of that period, multiplies it by the sales-per-review factor and by the price actually charged at the time, and adds the result to the running total. That is why it climbs more slowly through discount periods than the review curve next to it. The last point is the same figure quoted above — gross, before Steam's cut, VAT and refunds. How these numbers are calculated.

Lowest recorded price: $8.74 on Jun 21, 2018.

How crowded is this niche?

How full the niche around Rust is — measured on the tags it leads with, against every other combination on Steam.

±?? Survival + Crafting + Multiplayer

Combinations under 15 games are left out to reduce the influence of small samples. The games below share those tags and are free to browse.

Unlock every combination See the radar first →

Similar games that found an audience

Games sharing at least 3 of this title's leading tags, with enough reviews to have gone somewhere. Ranked by how much they overlap, not by how big they are. − missing and + extra mark the tags each one does not share with Rust. Studio counts the titles that developer has released — the closest thing to production scale that public data allows. It is not a budget, and nobody publishes those.

Image Name Studio Shared Tag difference Price Reviews Positive Released Revenue (estimated)
Subsistence Subsistence ColdGames first game 6 same tags $13.99
$8.39
40%
best price ever
12,597 72% Tue, Oct 25, 2016 $7.9m
$7m – $14m
Out of Reach Out of Reach Space Boat Studios 8 titles 6 same tags $14.99 2,389 55% Fri, Jul 13, 2018 $1.5m
$750k – $1.5m
ARK: Survival Evolved ARK: Survival Evolved Efecto Studios 5 titles +3 5 − Building + Dinosaurs $14.99 588,156 84% Sun, Aug 27, 2017 $390m
$295m – $694m
Valheim Valheim Iron Gate AB first game 5 − Crafting + Online Co-Op $29.99 474,360 94% Wed, Sep 09, 2026 $431m
$216m – $431m
Raft Raft Redbeet Interactive first game 5 − Building + Co-op $19.99 324,602 93% Mon, Jun 20, 2022 $292m
$200m – $400m

There are more like this. Your plan shows the 5 closest neighbours; Plus and Pro show up to 100 — enough to see the shape of a niche instead of a sample of it.

See the full neighbourhood Or start from the radar →