Toy Shop Simulator
Short description
Run your own toy store! Arrange shelves, set prices, process payments, and manage staff. Expand and design your shop, handle online orders, deliver with a scooter, trade rare toys, and ensure security. Create a magical shopping experience in Toy Shop Simulator!
- Developer
- PaperPixel Games
- Publisher
- PaperPixel Games
- Release
- Fri, May 16, 2025
- Price
- $16.99
- Reviews
- 182
- Positive
- 80%
- Followers
- n/a
- Owners (estimated)
- 0 – 20K
- Concurrent players
- 13
- Genres
- Casual, Indie, Simulation, Strategy
- Features
- Stats
- Tags
Review count and SteamSpy's owner range agree well enough to narrow the estimate down to this band. Multiplied by $12.78, the average price these copies actually sold for — weighted from the price history rather than taken from the $16.99 launch price. That is 25% below list price on average. Before Steam's cut, VAT and refunds. How these numbers are calculated.
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Media
History
2 data points since Aug 10, 2026. Gaps mean nothing changed — the value carries forward.
The revenue curve is an estimate, not a measurement. It is the only calculated series here: each interval takes the review growth of that period, multiplies it by the sales-per-review factor and by the price actually charged at the time, and adds the result to the running total. That is why it climbs more slowly through discount periods than the review curve next to it. The last point is the same figure quoted above — gross, before Steam's cut, VAT and refunds. How these numbers are calculated.
The blurred area is the rest of the history. 77 further data points reach back to Jan 1, 2025 — your plan shows the last 90 days of it. How far each series in particular reaches is written on its own chart; not every one of them goes back that far. The shape in the blurred area is decoration, not data: the figures are not in this page at all. Plus unlocks the complete series.
Lowest recorded price: $6.79 on Dec 18, 2025.
Similar games that found an audience
Games sharing at least 3 of this title's leading tags, with enough reviews to have gone somewhere. Ranked by how much they overlap, not by how big they are. − missing and + extra mark the tags each one does not share with Toy Shop Simulator. Studio counts the titles that developer has released — the closest thing to production scale that public data allows. It is not a budget, and nobody publishes those.
| Image | Name | Studio | Shared | Tag difference | Price | Reviews | Positive | Released | Revenue (estimated) |
|---|---|---|---|---|---|---|---|---|---|
|
Liquor Store Simulator | Tovarishch Games 7 titles | 6 | same tags | $11.99 | 552 | 86% | Fri, May 02, 2025 | $169k $94k – $169k |
|
Aquatic Store Simulator | FreeMind S.A. 57 titles | 6 | same tags | $8.99 | 141 | 70% | Tue, Nov 05, 2024 | $49k $22k – $88k |
|
Supermarket Simulator | Nokta Games 3 titles | 5 | − Immersive Sim + Multiplayer | $19.99 | 79,734 | 92% | Thu, Jun 19, 2025 | $52.3m $29.2m – $72.9m |
|
Motel Manager Simulator | Denzone Games first game | 5 | − Singleplayer + Life Sim | $17.99 | 1,468 | 85% | Mon, Aug 26, 2024 | $1.1m $848k – $1.7m |
|
Biztopia | Lymo Games 3 titles | 5 | − Trading + Early Access | $7.99 | 104 | 69% | Fri, Dec 06, 2024 | $33k $15k – $59k |
There are more like this. Your plan shows the 5 closest neighbours; Plus and Pro show up to 100 — enough to see the shape of a niche instead of a sample of it.