Visual Concepts

7 developed. Active 2015–2026.

Hit rate 85.7% 6 of 7 reached 50+ reviews
Revenue (estimated) $209m across the whole catalogue
Reviews 73K combined
Biggest title NBA 2K25 30,988 reviews

The hit rate is the number that separates a studio which understands its audience from one buying lottery tickets — total revenue mostly says how long a studio has existed. Both are estimates; see how they are calculated.

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Revenue over time

Estimated gross revenue accumulated across the whole catalogue, month by month. It climbs where a release finds buyers and flattens where a catalogue only coasts. The last point is the same figure as in the box above — gross, before Steam's cut, VAT and refunds. How this is estimated.

Developed

Image Name Price Tags Reviews ▾ Positive Released Revenue (estimated)
NBA 2K25 NBA 2K25
Steam
$69.99 Sports Basketball Simulation e-sports 3D Controller 30,988 61% Tue, Sep 03, 2024 $97.6m
$70m – $140m
NBA 2K26 NBA 2K26
Steam
$69.99 25,941 67% Thu, Sep 04, 2025 $81.7m
$0 – $145m
WWE 2K24 WWE 2K24
Steam
$59.99
$29.99
50%
Sports Simulation Wrestling Fighting Character Customization Singleplayer 5,914 76% Thu, Mar 07, 2024 $14.6m
$11m – $26m
NBA 2K16 NBA 2K16
Steam
n/a Sports Basketball Multiplayer Simulation Singleplayer Realistic 4,278 50% Tue, Sep 29, 2015 n/a
WWE 2K25 WWE 2K25
Steam
$59.99 Simulation Sports Wrestling Character Customization Realistic Sandbox 4,072 73% Thu, Mar 13, 2025 $5.2m
$4.2m – $5.2m
WWE 2K26 WWE 2K26
Steam
$99.99
$59.99
40%
2,117 56% Thu, Mar 12, 2026 $9.5m
$0 – $16.9m
NBA 2K27 NBA 2K27
Steam
$69.99 0 n/a Thu, Sep 03, 2026 n/a