Borderlands 2

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Borderlands 2

Short description

The Ultimate Vault Hunter’s Upgrade lets you get the most out of the Borderlands 2 experience.

Developer
Aspyr (Linux), Aspyr (Mac), Gearbox Software
Publisher
2K, Aspyr (Linux), Aspyr (Mac)
Release
Mon, Sep 17, 2012
Price
$19.99
$1.99
90%
best price ever
Reviews
210,648
Positive
90%
Followers
320,300
Owners (estimated)
10M – 20M
Concurrent players
8,551
Genres
Action, RPG
Features
Multi-player, Co-op, Full controller support, Steam Trading Cards, Remote Play on Phone, Remote Play on Tablet, Remote Play on TV
Tags
Loot Shooter Action Multiplayer Co-op Looter Shooter FPS RPG First-Person Funny Comedy Open World Combat Online Co-Op Adventure Action RPG Dark Humor Singleplayer Memes Sci-fi
Revenue (estimated, gross)~$167msomewhere between $167m and $281m · roughly 10M–17M copies

Review count and SteamSpy's owner range agree well enough to narrow the estimate down to this band. Multiplied by $16.70, the average price these copies actually sold for — weighted from the price history rather than taken from the $19.99 launch price. That is 16% below list price on average. Before Steam's cut, VAT and refunds. How these numbers are calculated.

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History

88 data points since Aug 6, 2026. Gaps mean nothing changed — the value carries forward.

Revenue (est.) ~$167m → ~$167m
See data from Sep 2012 with a Plus account
Reviews 209,993 → 210,648
Followers 318,816 → 320,300
Concurrent players 8,551 → 8,551
Price $4.99 → $1.99
Positive reviews 89.8% → 89.9%

The revenue curve is an estimate, not a measurement. It is the only calculated series here: each interval takes the review growth of that period, multiplies it by the sales-per-review factor and by the price actually charged at the time, and adds the result to the running total. That is why it climbs more slowly through discount periods than the review curve next to it. The last point is the same figure quoted above — gross, before Steam's cut, VAT and refunds. How these numbers are calculated.

The blurred area is the rest of the history. 410 further data points reach back to Sep 1, 2012 — your plan shows the last 90 days of it. How far each series in particular reaches is written on its own chart; not every one of them goes back that far. The shape in the blurred area is decoration, not data: the figures are not in this page at all. Plus unlocks the complete series.

Lowest recorded price: $1.99 on Nov 3, 2026. That is the current price.

How crowded is this niche?

How full the niche around Borderlands 2 is — measured on the tags it leads with, against every other combination on Steam.

±?? Loot + Shooter + Action

Combinations under 15 games are left out to reduce the influence of small samples. The games below share those tags and are free to browse.

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Similar games that found an audience

Games sharing at least 3 of this title's leading tags, with enough reviews to have gone somewhere. Ranked by how much they overlap, not by how big they are. − missing and + extra mark the tags each one does not share with Borderlands 2. Studio counts the titles that developer has released — the closest thing to production scale that public data allows. It is not a budget, and nobody publishes those.

Image Name Studio Shared Tag difference Price Reviews Positive Released Revenue (estimated)
PAYDAY 2 PAYDAY 2 OVERKILL - a Starbreeze Studio. 2 titles +1 4 − Loot − Shooter + FPS + Heist $9.99 445,773 90% Tue, Aug 13, 2013 $178m
$178m – $317m
Tom Clancy’s The Division Tom Clancy’s The Division Massive Entertainment 3 titles 4 − Loot − Shooter + Open World + Third-Person Shooter $29.99 77,340 72% Mon, Mar 07, 2016 $139m
$139m – $172m
Tom Clancy's Ghost Recon Breakpoint Tom Clancy's Ghost Recon Breakpoint Ubisoft Paris 3 titles 4 − Loot − Looter Shooter + Open World + Singleplayer $59.99 45,418 72% Mon, Jan 23, 2023 $47.1m
$42.8m – $47.1m
Borderlands: The Pre-Sequel Borderlands: The Pre-Sequel Gearbox Software 18 titles +2 4 − Shooter − Multiplayer + FPS + Comedy $39.99
$3.99
90%
best price ever
31,835 79% Mon, Oct 13, 2014 $67m
$67m – $85.3m
Shadow Warrior 2 Shadow Warrior 2 Flying Wild Hog 9 titles 4 − Loot − Shooter + Gore + FPS $29.99 24,180 87% Thu, Oct 13, 2016 $29.2m
$26.8m – $51.9m

There are more like this. Your plan shows the 5 closest neighbours; Plus and Pro show up to 100 — enough to see the shape of a niche instead of a sample of it.

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