Stray

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Stray

Short description

Lost, alone and separated from family, a stray cat must untangle an ancient mystery to escape a long-forgotten cybercity and find their way home.

Developer
BlueTwelve Studio
Publisher
Annapurna Interactive
Release
Tue, Jul 19, 2022
Price
$29.99
Reviews
158,586
Positive
97%
Followers
382,269
Owners (estimated)
5M – 10M
Concurrent players
498
Genres
Adventure, Indie
Features
Full controller support, Steam Trading Cards, Remote Play on TV
Tags
Cats Adventure Atmospheric Cyberpunk Singleplayer Cute Exploration Robots Beautiful Puzzle Third Person Horror Sci-fi Indie Dystopian Open World Mystery Action Colorful Stealth
Revenue (estimated, gross)~$194msomewhere between $136m and $272m · roughly 5M–10M copies

Review count and SteamSpy's owner range agree well enough to narrow the estimate down to this band. Multiplied by $27.19, the average price these copies actually sold for — weighted from the price history rather than taken from the $29.99 launch price. That is 9% below list price on average. Before Steam's cut, VAT and refunds. How these numbers are calculated.

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History

30 data points since Oct 5, 2026. Gaps mean nothing changed — the value carries forward.

Revenue (est.) ~$194m → ~$194m
Reviews 157,921 → 158,586
Followers 381,235 → 382,269
Concurrent players 498 → 498
Price $14.99 → $29.99
Positive reviews 97.2% → 97.2%

The revenue curve is an estimate, not a measurement. It is the only calculated series here: each interval takes the review growth of that period, multiplies it by the sales-per-review factor and by the price actually charged at the time, and adds the result to the running total. That is why it climbs more slowly through discount periods than the review curve next to it. The last point is the same figure quoted above — gross, before Steam's cut, VAT and refunds. How these numbers are calculated.

Lowest recorded price: $14.99 on May 20, 2026.

How crowded is this niche?

How full the niche around Stray is — measured on the tags it leads with, against every other combination on Steam.

±?? Cats + Adventure + Atmospheric

Combinations under 15 games are left out to reduce the influence of small samples. The games below share those tags and are free to browse.

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Similar games that found an audience

Games sharing at least 3 of this title's leading tags, with enough reviews to have gone somewhere. Ranked by how much they overlap, not by how big they are. − missing and + extra mark the tags each one does not share with Stray. Studio counts the titles that developer has released — the closest thing to production scale that public data allows. It is not a budget, and nobody publishes those.

Image Name Studio Shared Tag difference Price Reviews Positive Released Revenue (estimated)
Ghost of a Tale Ghost of a Tale SeithCG 2 titles 4 − Cats − Cyberpunk + Stealth + RPG $19.99 4,195 91% Tue, Mar 13, 2018 $3.8m
$3.8m – $6.4m
For the GHOSTs For the GHOSTs GenSanKoku first game 4 − Cats − Cyberpunk + Visual Novel + Text-Based $7.99 323 98% Sun, Jan 07, 2024 $112k
$50k – $154k
Stars In The Trash Stars In The Trash Valhalla Cats 2 titles 4 − Cyberpunk − Singleplayer + Hand-drawn + Family Friendly $11.99 274 97% Mon, Dec 09, 2024 $132k
$59k – $214k
League Of Enthusiastic Losers League Of Enthusiastic Losers yookond. 2 titles 4 − Cats − Cyberpunk + 2D + Indie $11.99 161 86% Wed, Oct 13, 2021 $87k
$39k – $154k
SMOKY WHITE SMOKY WHITE たにからきぬまで first game 4 − Cats − Cyberpunk + Visual Novel + Story Rich $6.99 98 94% Wed, Dec 25, 2024 $29k
$13k – $52k

There are more like this. Your plan shows the 5 closest neighbours; Plus and Pro show up to 100 — enough to see the shape of a niche instead of a sample of it.

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